We exist to help creators earn a living online.
(What’s a creator? A creator might be a blogger, author, maker, YouTuber, poet, painter, musician, podcaster, chef, designer, or teacher. What binds the creators we serve together is that they make a living doing work that matters, and they earn that living online.)
In order to truly make a dent in our mission through our work, we’re going to need scale. But we want to scale in the ConvertKit way, not the easy way. We believe every creator should be able to earn a living from their craft online and every dollar we make as a company means we’re getting better at serving our mission.
Our vision has five parts:
$1,000,000,000 made by creators using ConvertKit – Yes, that's a billion. Our success is measured by the success of our customers. If we’re not helping creators earn money, we’re not helping them earn a living.
250,000 creators using ConvertKit – We want to make earning a living as an online creator a valued, popular, and respected career path. That starts with expanding the number of people earning a living online.
$100,000,000 in annual recurring revenue – Earning $100M in a year will put us in rarified air. Not many companies ever make it here, but we’re not most companies.
100% remote team with 50 teammates or less – Why do it the easy way when you can do it the ConvertKit way? We believe a small team gives us the opportunity to focus on what matters most, including pushing our team to do the best work of their lives, staying profitable to be able to reinvest in our product and customers, and giving back to the communities where we live, work and play.
100% independent – We won’t sell, take investors, or go public. The creators we serve are our investors.
We don’t know how long it will take, and we don’t care. Achieving this vision is the embodiment of our mission and it’s why we exist.
Teach everything you know – We teach everything we know so that our creators can benefit and we encourage them to do the same.
Create every day – Our best days are the ones when we create. Every person on the team is a craftsperson and can roll up their sleeves to help build a better product and company. We believe consistent progress every day leads to incredible results.
Work in public – We publicly share everything from our soaring successes to our epic failures and everything in between because it helps us learn (share those learnings with you). Besides, if you aren't willing to sign your name to your work and put it into the world, you'll never truly reach your potential.
Default to generosity – When it would be easy to go low, we go high. We treat our customers, our partners, our teammates, and our community the way we would want to be treated.
Existing customers matter more than new customers – If we don't take care of our existing customers, we don't deserve new customers. When you become part of the family, you can trust that we're in it with you for the long haul.
Do less, better – We focus on what matters most from the product to our marketing to the customers we seek out. We know that when we do a smaller number of things with excellence, everyone wins.
F*ing A Players – We only hire, work with, and develop A-players. When you join the ConvertKit team, you'll know that we'll invest in you as heavily as humanly possible to help you grow and develop as a human and professional. And when you become a customer, you'll know that you're working with the absolute best.