At Water Lily Pond, we call for simplicity and efficiency to help brands and people connect in this fast-changing and increasingly complex business climate. We have chosen a streamlined, flexible and global company model to be better suited to support brands in their quest to find solutions to their marketing communications challenges, and help them adapt to change.
Water Lily Pond (WLP) is a 100% distributed but tight-knit global collective of senior experts specialised in branding, UX, creative design, content and tech development.
Simple, Efficiently: We advise all businesses to return to the foundation of the brand and get back to the basics of marketing communications. Do simple things in order to navigate as efficiently as possible in this fluid and ever-changing market environment.
Human-first: People are unique and complex human beings who constantly change, evolve and transform, just like the world around them. Human values must always be respected and prioritised, therefore we say ‘Yes’ to diversity and ‘No’ to generalisation, typification and judgements that lead to prejudice and discrimination in relation to ethnicities, beliefs, genders, cultures and roles.
Brands 2 People: Brands sprout from companies and their products before they are planted in the customers’ minds and shaped by their feelings and thoughts. Therefore, brands belong to people. We believe businesses must ensure that the value exchange with their customers in this symbiotic relationship is a mutually beneficial and rewarding experience.
Global Collaboration: Working from anywhere and collaborating via the cloud can enhance productivity, boost creativity and nurture business relationships around the globe. We are fully committed to global collaboration and remote work as it has the power to promote diversity, help the environment and support local economies.
Water Lily Pond can offer high-end brand communications solutions, global cultural intelligence, customised teams, flexible speed of delivery and reasonable prices.